The more I read the community of bloggers out there, the more I notice that the most read & referenced blogs have short, catchy blog names. And those that don't have short names are assigned one by readers who pull out the most unique words.
The known writing blogs are usually referenced in one to three words, at most: Freelance Switch, Men with Pens, InkThinker. That's not to say there aren't popular blogs out there with longer or more generic titles, BUT -- who wants to make it hard for readers to remember and reference a blog?
The three I mentioned above came to me right away because they are unique, whereas some of the others like Freelance Writing Jobs (while keyword rich) were so general that I had to look them up to make sure I had the right wording. Another downside to keyword rich blogs (once they've got a steady readership): when I forgot the exact name and typed 'Freelance Writing Jobs' into the search engine, that blog wasn't the first listing.
So today I spent some time thinking about:
What word best describes this blog theme compared to other writing blogs?
What word would I want used to reference it?
I've decided that Kickstart is a quick way to reference it & reflects the theme. While the change from "Kicking off" to "Kickstart" sounds like a small thing, I think it really does make a difference.