And so the other day I sunk into a leather library chair, pounds of Family Circles on my lap. Opened the latest issue, and flipped through the first few pages, to its masthead. Linda says to use it like this:
Check Out Who's on StaffGet an idea for what types of writers the magazine already has handy -and where the gaps are- by seeing who's working for the magazine. One look at Family Circle's masthead shows it has its own full health advisory board! Md's, psychologists, nutritionists, you name it. Definitely gives some indication of the types of articles they don't need. But let's say you're a medical professional/writer/superperson, and you don't see your field of medicine represented on the masthead. Maybe there's an opening for your article.
Figure Out Which Articles were Written Inhouse, and by FreelancersMy mentor's next suggestion was to see who wrote each article in the magazine, and find out if they're on the masthead. If they are, then that department/article type is written inhouse. One of Family Circle's first sections is called "My Hometown," and sounds promising for freelancers. But the writer, Jennifer Beck, is listed on the masthead as inhouse staff. In fact, most of the articles were written inhouse by someone, be it an Editor, Editorial Assistant or someone on the health board.
A closer look at the articles that weren't written inhouse all had the same things in common, and those similarities suggest specific guidelines on what to write and how to write it, in order to get into FC. Which brings us to the next task.