Wednesday, January 1, 2014

Right From The Editor's Mouth: What She Wants

Of course we spend time thinking about how to make articles more appealing to editors. Common sense (and a thousand writing books) say to write to the interests of imagined "readers," or on topics and in styles requested by publications.

But the email I received today from the editor of a regional parenting publication suggests a whole different criteria for how to pick good-selling article topics:

"Articles that lend themselves to being a "sell-around" for advertising are usually of greater interest. So, anything that would generate a business to advertise on an adjacent page would be great. An example may be a Tutoring Center, Children's Book or Craft Store, etc. for the article you will be sending." 

I'm not suggesting anybody should write articles simply to sell advertising space, and am not sure how I feel about this editor asking for articles in this way...but do appreciate her honesty. And also wonder now:  how many publishers of these RPP's and other publications don't say anything, but also look for topics that will appeal to advertisers?

If I have a helpful and informative article, and adding in a related sidebar or paragraph to sell ad space makes it more tempting to business-savvy publishers, I'm okay with that.

How about you?

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